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Jurgen Appelo calls himself a creative networker. But sometimes he's a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. Since 2008 Jurgen writes a popular blog at www.noop.nl, covering the creative economy, agile management, and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organizations. And he wrote the little book How to Change the World, which describes a supermodel for change management. Jurgen is CEO of the business network Happy Melly, and co-founder of the Agile Lean Europe network and the Stoos Network. He is also a speaker who is regularly invited to talk at business seminars and conferences around the world. After studying Software Engineering at the Delft University of Technology, and earning his Master’s degree in 1994, Jurgen Appelo has busied himself starting up and leading a variety of Dutch businesses, always in the position of team leader, manager, or executive. Jurgen has experience in leading a horde of 100 software developers, development managers, project managers, business consultants, service managers, and kangaroos, some of which he hired accidentally. Nowadays he works full-time managing the Happy Melly ecosystem, developing innovative courseware, books, and other types of original content. But sometimes Jurgen puts it all aside to spend time on his ever-growing collection of science fiction and fantasy literature, which he stacks in a self-designed book case. It is 4 meters high. Jurgen lives in Rotterdam (The Netherlands) -- and in Brussels (Belgium) -- with his partner Raoul. He has two kids, and an imaginary hamster called George. Jurgen has posted 145 posts at DZone. You can read more from them at their website. View Full User Profile

5 Reasons for Writing a Blog - Reason 1

06.11.2013
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Why am I still blogging?

The original purpose of my blog was to pave the way for my first book. But 5 years later I have realized that NOOP.NL has become more than just a vehicle for my book projects.

This blog is about…

Learning

A blog helps me to run experiments. I sometimes have a half-baked idea that I can put to the test by simply writing about it. Sometimes people like the idea, sometimes they don’t. Early feedback from readers helps me not to waste time on unsuccessful ideas. And it’s through my blog that I learned that readers wanted me to write about management.

Understanding

Some people say, in order to learn a topic best you need to teach it. An alternative version of this is, in order to understand a concept you have to write about it. I wrote some of my best blog posts without any idea about my own opinion when I started writing them. The activity of writing helps me develop and order my thoughts.

Marketing

Of course, a blog is just another medium for broadcasting information. I have used NOOP.NL to announce my books, my courses, my presentations, and many other things I wanted to spam about. Unfortunately, many bloggers forget this only works when you have something interesting to say besides your marketing announcements.

Branding

Besides the marketing of stuff another thing this blog helps me with is the marketing of me. Some call it personal branding, others call it narcissism. Whatever. I compare it to putting make-up on. I accentuate my positive attributes, and I camouflage my bad ones. (With my blog, not with make-up.) The result is a slightly improved version of me.

Serendipity

Last but not least, maintaining a blog invites serendipity. I never expected publishers would be eager to sign a book contract simply because I have a popular blog. Likewise, I’ve been invited to speak at events only because I wrote a popular post or two. I can never predict these things. I only know that more good things happen because I have a blog.

And those are the 5 reasons I’m still blogging after 5 years.

So, can you guess which of these 5 reasons is behind this blog post?

Published at DZone with permission of its author, Jurgen Appelo. (source)

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)