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Esther Derby helps create great work places where people can do their best work and make products their customers value. Not so very long ago, she made her living writing code. She's co-author of Behind Closed Doors Secrets of Great Management and Agile Retrospectives: Making Good Teams Great. You can read more of her thoughts on management, organization, teams, and agile methods at www.estherderby.com Esther is a DZone MVB and is not an employee of DZone and has posted 73 posts at DZone. You can read more from them at their website. View Full User Profile

Agile and The Chasm

12.14.2012
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Someone posed the question:  Has Agile Crossed the Chasm?, a reference to Moore’s work on marketing.

Agile is no longer the prevue of pioneers and visionaries.  Agile shows up in the popular business press. PMI is all over it.   The big accounting/consulting firms are marketing agile. Clearly (at least the term) agile is reaching the mainstream.

According to Moore’s model, people on the other side of  The Chasm, the  Early Majority, want to improve existing processes. They are not interested in a radical change in operations. They want something that works out of the box.

This makes sense if you are talking about a technology product.  But agile isn’t a product. It’s a set of practices, built on values and principles. Agile relies on the ability to inspect and adapt.

Many people want to lose weight, but don’t want to change their diet or exercise habits.  We know what happens.

Many managers in organizations with traditional functional hierarchies want the benefits of agile –without disrupting the status quo. Not going to happen.

Still no silver bullets.

Published at DZone with permission of Esther Derby , author and DZone MVB. (source)

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