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Jurgen Appelo calls himself a creative networker. But sometimes he's a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. Since 2008 Jurgen writes a popular blog at, covering the creative economy, agile management, and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organizations. And he wrote the little book How to Change the World, which describes a supermodel for change management. Jurgen is CEO of the business network Happy Melly, and co-founder of the Agile Lean Europe network and the Stoos Network. He is also a speaker who is regularly invited to talk at business seminars and conferences around the world. After studying Software Engineering at the Delft University of Technology, and earning his Master’s degree in 1994, Jurgen Appelo has busied himself starting up and leading a variety of Dutch businesses, always in the position of team leader, manager, or executive. Jurgen has experience in leading a horde of 100 software developers, development managers, project managers, business consultants, service managers, and kangaroos, some of which he hired accidentally. Nowadays he works full-time managing the Happy Melly ecosystem, developing innovative courseware, books, and other types of original content. But sometimes Jurgen puts it all aside to spend time on his ever-growing collection of science fiction and fantasy literature, which he stacks in a self-designed book case. It is 4 meters high. Jurgen lives in Rotterdam (The Netherlands) -- and in Brussels (Belgium) -- with his partner Raoul. He has two kids, and an imaginary hamster called George. Jurgen has posted 145 posts at DZone. You can read more from them at their website. View Full User Profile

Changing People's Barriers

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ADKAR is a great model to guide change management initiatives at the personal level.

 In an earlier post I described Change Management 3.0, and it’s first part which is about Dancing with the System. Now it is time to look at change management at the individual level.

The crucial parts of a social system are the people in it. And since all people are different, there’s no one-approach-fits-all solution for change. If you need an organization to improve, you have to work with people’s individual needs, and the various barriers people put up in their minds

Designers will find that most organizations can be considerably improved just within the context of the bounded design. This is because the barriers to change are usually in the decision-makers' own minds and in the organization itself.

- Michael C. Jackson, Systems Thinking

If you want to know how to change an organization at the level of the individual, a good place to start is the ADKAR model.

The ADKAR Model

is a goal-oriented change management model, developed to guide activities during the change process. The model can be used to make sure you don’t forget the people aspect in your change initiative. It’s a tool that helps change agents to focus on results by making sure the change goal and the individuals in the social network are aligned.

The ADKAR model has the following dimensions:

  • Awareness of the need to change
  • Desire to participate and support the change
  • Knowledge of how to change (and what change looks like)
  • Ability to implement the change on a day-to-day basis
  • Reinforcement to keep the change in place

A People’s Tool

What makes the ADKAR model so useful is that it enables you to make sure you cover multiple dimensions needed for a successful personal change of the people in an organization.

  • It’s not enough for people to be aware of the need to change. They also must desire the change.
  • And desire is insufficient when people have no knowledge of how to change, or when they don’t have the ability to change.
  • And even if they know how, and are able to change, without any reinforcement of good behaviors people will just fall back into old habits.

When you start a change initiative in your organization, make sure to use ADKAR to address change at the individual level in all five dimensions, and lift all the barriers people have in their heads.

OK, so now I made you aware of the existence of the ADKAR model. Step 2 would be addressing your desire to click on this link to find out where I will be speaking this year. Because many of my sessions and keynotes after the summer will be about change management.

(Jurgen Appelo is author of Management 3.0, a best-selling management book for Agile developers. It has a picture of a monster in it.)

(photo: kalyan02)

Published at DZone with permission of its author, Jurgen Appelo. (source)

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