The current macroeconomic climate presents unparalleled opportunities for those that can thrive with constrained resources. In this presentation, recorded at Oredev 2009, Eric Ries talks about The Lean Startup, a practical approach for creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. It uses principles of agile software development, open source and web 2.0, and lean manufacturing to guide the creation of technology businesses that create disruptive innovation.
The presentation kicks off with a funny anecdote of how Eric got involved in authoring 'The Black Art of Java Game Programming (Waite Group Press, 1996).'
About the Presenter
Eric Ries became a Venture Advisor at Kleiner Perkins Caufield
& Byers, after co-founding and serving as Chief Technology Officer
of IMVU. He is the co-author of several books including The
Black Art of Java Game Programming (Waite Group Press, 1996). In 2007,
BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. He
serves on the advisory board of a number of technology startups
including pbWiki, Bunchball, FooMojo, Causes and KaChing.